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Trademark Attorneys from Genuineways Participating in 4th Session of China Trademark Festival in Chengdu


The trademark event of the highest level and most influential in China, the 4th session of China Trademark Festival, was held in Chengdu, Sichuan Province from September 6 to 8. JIAO Jing and ZHU Chunlong, trademark attorneys from Genuineways, participated in the event. Over 1, 000 officials and experts from companies around the country, from AIC system and other government departments, as well as more than 80 trademark professionals from dozens of countries and regions around the world, participated in this festival, which created a record of most participants and exhibitors in the history.

This year's trademark festival was themed "trademarks lead development and innovation to beautify life". In this session, new contents were added to show new features: firstly, China Trademark Gold Awards were firstly awarded at this festival, which further enhanced the influence of the trademark festival; secondly, the exhibition area for the implementation fruits of national trademark strategy was under carefully designed and organized, with the first batch of demonstration cities and enterprises for national trademark strategy implementation appearing together, which fully indicated the prominent achievements of the trademark strategy implementation; thirdly, the World Intellectual Property Organization set up an stand in the festival for the first time, to strengthen exchanges with the industry.

During the period of three days, famous intellectual property experts from home and abroad gathered in Chengdu, delivering speeches, exchanging views on trademark cooperation and development, etc issues, disseminating the current government information on trademark that was forward-looking, practical and of theoretical value, with a view to guide further development of the trademark industry.

China Trademark Festival is held every two years, formerly being successfully held in Shenzhen, Changsha and Qingdao since 2005. It has become a great event in the trademark community and a famous brand of certain international influence, playing a positive role in the development of China's trademark industry and international trademark communication.