Since 1994, Ms Cheong has been working in the field of intellectual property rights protection for China Trademark & Patent Law Office.
She specializes in the IP infringement cases, including trademark, patent, copyright and unfair competition.
Her practice covers the investigation and evidence collection on infringement / counterfeiting, administrative and criminal actions, civil litigation against the trademark infringement / counterfeiting and unfair competition, etc.
She handled thousands of anti-counterfeiting / infringement cases for many famous multinational and domestic corporations in various industries, such as IT, food& beverage, sports, luxury etc.